A Dairy, A Candy Bar, and A Greeting Card

 
[Wieland Dairy Building (ca. 1900) 3642 N. Broadway, Chicago, October 5, 2009 /Image & Artwork: designslinger]

The elaborate Beaux-Arts detailing surrounding these windows belong to a fairly
non-descript building in an unremarkable commercial strip.

 
[Wieland Dairy building /Image & Artwork: designslinger]

I discovered this little building years ago, and it caught my eye almost
every time I walked
by. I liked the proportions, and the splash of Greco-Roman detail that made the relatively simple facade interesting.

 
[Wieland buildings /Image & Artwork: designslinger]

I wondered if the building had originally been a bank or something, it just didn't fit into the

utilitarian nature of the street.

 
[Wieland Dairy addition (1927) /Images & Artwork: designslinger]

Curiosity finally got the better of me and I spent a few hours digging around for an
answer. Turns out this charmer was built in the early 1900s to house the offices of the Wieland Dairy Company at the front, with milk warehousing and horse-drawn delivery wagons filling out the back. In 1927, as the Wieland brothers' business grew, they built the much more industrial looking building next door, with some nice detailing in terra-cotta. One surprising tid-bit of information I came across was that the dairy delivered milk by horse and wagon until 1937, well after the introduction of the internal combustion engine driven truck.

In 1928, Wielands became a part of the gigantic Borden Dairy conglomerate. In the 1960s

the buildings housed Standard Brands' Curtiss Candy company, home of the Baby Ruth and Butterfinger candy bars. By the 80s, the Recycled Paper greeting card company moved in, and now after 100+ years of continuous occupancy, the buildings stand vacant and are for sale. 

Special note for subscribers: Don't be surprised if you have today's posting along with Friday
and Monday in your mail. We're publishing all three today and won't appear on the website until they're supposed to, but for some reason they come as a batch to subscribers. Oh well that's technology for you.

 

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